Sales & Marketing

Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. 

Anheuser-Busch InBev, St. Louis

Susan Topel has joined the manufacturer as a shopper insights analyst.

When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. 

In recent decades, consumer packaged goods (CPG) companies grown through expansion into new markets harnessing the power of their global brands, or through localization and in-market execution. In other cases, they have delivered profitability through global efficiency programs like ERP and global business services. In the future, CPG leaders will embrace a new era of value creation by finding the right balance of all three.

Nandu Nandkishore, Executive Vice President in charge of Zone Asia, Oceania and Africa (AOA), has decided to take early retirement after a long and distinguished career with Nestl.

In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors.