Sales & Marketing

Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

In her monthly column, Lora Cecere reveals what it is like to work with 'visionary executives in the consumer goods industry and identifies the characteristics that make them stand out.

Spectracide launches the reusable AccuShot Sprayer for continuous spraying and application of its insect and weed control products.

Gerber launches Gerber 3rd Foods Lil Bits recipes, to help babies master chewing.

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.

Lay's introduces Lay's MAXX this summer.

A new deal significantly expands the presence of solar lights in the NGO and humanitarian aid sector.