Sales & Marketing

Perfect Corp. and Elizabeth Arden partner on a virtual makeup app that will feature a comprehensive assortment of Elizabeth Arden's cosmetics with the option to buy.

Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50.

The new EVP will directly manage the companys expanding domestic licensing base to include its new U.S. wholesale and retail relationships.

The closing of 269 stores includes all 102 U.S. Walmart Express stores and affects 16,000 jobs.

Starbucks will double its digital investment in 2016. Find out what four key digital initiatives the global giant has planned and how its digitally focused strategy will redefine the customer experience.

After its recent acquisition of the SPLENDA brand, Heartland looked to unify its demand planning and TPM needs through a rapidly deployable and easy to use SaaS/cloud-based system allowing for post-promotional analysis.

CPG experts weigh in on whether the shopping list is still king for food shoppers and marketers, and the answer is yes – sort of.

WestRock Co., Norcross, Georgia, has agreed to acquire Cenveo Packaging, a provider of folded carton and litho-laminated display packaging solutions.