The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.
These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.
Watch to learn how proactive security measures and effective employee training can minimize risk and ensure companies can strategically reallocate resources to keep systems up and running in a safe, trustworthy way.
This September, we're excited to introduce you to an entirely new element in our Consumer Goods Sales & Marketing Summit agenda: the Innovation Sprint.
Learn the multifaceted ways AI is poised to reshape the retail supply chain through insights into its transformative potential with actual use cases that apply to U.S. retailers.
Mondelēz International, via its Oreo brand, and The Coca-Cola Company have teamed up for a new marketing activation incorporating QR code technology and Spotify personalization.
Snack manufacturer Utz Brands is continuing to expand its distribution network, progressing on its DSD goals by acquiring distribution rights in South Florida from National Food Corp.
