Promotion Management

Not long ago, a global consumer products company began applying artificial intelligence- and machine learning-driven tools to its demand plans, promotional strategies and media plans in an effort to uncover new cost savings and revenue growth opportunities.

Brands of all sizes are involved in some level of joint business planning with their retailer partners — the bigger the brand, the higher the stakes are at the meeting. But, each brand is given a chance to make a case for their items, swing shelf space in their favor, collaborate on promotions, introduce new product launches and more. In a way, joint business planning is the lifeblood of a brand’s success at a retailer. So why not do it backed by precise, predictive and high-powered data?