Promotion Management

What should companies look for when considering a price optimization solution? Leading vendors weigh in

ConAgra Foods drives effective pricing and promotions with flexible CRM tools

The successful private-label business of Staples Inc. dates back to the 1990s.

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

For the Demand Driven Supply Network (DDSN) to truly make in-roads, collaboration must become a common practice within the consumer goods industry.

Five methods to improve TPM performance

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.