Personalization

General Mills' Big Data Science Bets Pay Off
General Mills' work to strengthen and elevate its digital foundation is already paying off as the company becomes more adept at forming data-based consumer connections and modernizes its supply chain.
Kellanova: Shifting From Pullback to Innovation With 5 Tech Priorities as the Backbone
2023 was a year of pullback, according to Kellanova’s recent call with investors. 2024? An entirely different story: the company has its eyes on tech to support a rush of innovation.

Tractor Supply’s Al Lettera and Glenn Allison to Keynote Analytics Unite

In this keynote presentation, get behind the scenes of Tractor Supply's transformative use of AI-driven analytics and tech.
Ralph Lauren Expands Intelligent Inventory Pilot and Pushes DTC

The company has been experimenting with intelligent inventory technology, having launched an AI-powered pilot in its European and Asian stores this quarter. Get more details.
Brown-Forman Shuffles Marketing Leadership Team for Whiskey Brands

Mark Bacon was named managing director of Jack Daniel’s Brands, and Mia Simpson Culp was named managing director, Woodford Reserve and Old Forester.
Why L’Oreal Finally Brought Luxury to Amazon

While some luxury CPGs have resisted selling on Amazon for fear of diluting their brand experiences, L’Oreal said initial results after taking the plunge eight months ago have been promising.
5 Reasons to Attend Analytics Unite

Step into the future of analytics at our upcoming Analytics Unite event, being held at The Drake Hotel in Chicago from May 1-3.
General Mills Testing MillsChat Generative AI Internal Assistant

General Mills is building an internal generative AI app, known as MillsChat, designed to boost innovation and foster collaboration among employees.
E.l.f.’s Early Bet On Apple Vision Pro Is Promising Mirror of Past Forays

Launching one of the first beauty shopping apps for the Apple Vision Pro serves as a logical next step for e.l.f. Beauty, which has found success as a first mover in consumer engagement techniques.
Avocados From Mexico Taps GenAI-Powered Image Recognition for Super Bowl

The company uses multi-modal AI to generate a personalized guacamole recipe from submitted photos. Learn more.

General Mills' Big Data Science Bets Pay Off

Kellanova: Shifting From Pullback to Innovation With 5 Tech Priorities as the Backbone

Tractor Supply’s Al Lettera and Glenn Allison to Keynote Analytics Unite

Ralph Lauren Expands Intelligent Inventory Pilot and Pushes DTC

Brown-Forman Shuffles Marketing Leadership Team for Whiskey Brands

Why L’Oreal Finally Brought Luxury to Amazon

5 Reasons to Attend Analytics Unite

General Mills Testing MillsChat Generative AI Internal Assistant

E.l.f.’s Early Bet On Apple Vision Pro Is Promising Mirror of Past Forays

Avocados From Mexico Taps GenAI-Powered Image Recognition for Super Bowl