Social Media

In order to promote a greater proximity and interactivity with its consumers and provide them with a complete experience of its brands and activities, Concha y Toro has developed the site www.conchaytorofans.com.

A whopping 76 percent of Benjamin Moore's total $15 million ad budget for 2010 is being dedicated to new media.

The new design and content seek to turn it into the No. 1 online resource for Latina moms.

Clorox Facebook fans and actress Julianne Moore activatedonations to the Children's Health Fund.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Alice.com is the first e-commerce site selling consumer packaged goods to directly integrate product videos into its shopping experience.

A larger-than-life shopping cart will cross the country stopping in five communities to rally consumer support for a worthy cause.

A highly-branded shopping experience prompted a total fan base increase of 35 percent for Rachel Roy on Facebook.