Social Media

Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.

The new hire brings a wealth of e-commerce experience to Patagonia, most recently as Urban Outfitters' executive director of marketing.

The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.

Australian radio comedy duo Hamish and Andy and Smith's Snackfood Company brought "The People's Chip" to life based on votes cast by 400,000 listeners. Consumers plowed through a two-week supply of chips in just a few days, leaving them hungry for more.