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Customer Experience

  • LOreal Names Best Vlogger

    L'Oreal Paris announces Dianna Hampton as the winner of the brand's search for the next rising Internet beauty vlogger.
  • Campbell Steps Up the Pace

    Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.
  • Customizable Callaway

    Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.
  • IBM to Acquire Tealeaf Technology

    With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.

  • Mobile Commerce Tops 13% in Q1 2012

    The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year.
  • Perry Ellis Strengthens Digital Commerce Strategy

    Iconic fashion brand replaces legacy platform with a cloud-based commerce platform to help drive innovation and growth.
  • Hallmark Acquisition Expands Digital Presence

    The acquisition of SpiritClips offers Hallmark a new way to engage consumers in the digital world and a potential new channel of distribution for the brand.
  • Target Names Chief Marketing Officer

    The executive once served as Gap, Inc.'s EVP and CMO where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication.

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