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Retail

  • PGT Healthcare and Swisse Wellness Join Forces Globally

    The agreement will make the Swisse Wellness range of vitamins and supplements available in Europe, Asia and Latin America over the next few years.
  • DPSG to Distribute New Beverage

    Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets.
  • Walmart Names Two "Get on the Shelf" Winners

    As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.
  • Unilever Agrees to Sell Three Brands

    Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.
  • Oh, There's No Place Like a Phone for the Holidays

    Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
  • Building Brand Advocacy through Digital Consumer Engagement

    With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.
  • Kraft Foods Achieves Active Execution

    In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.
  • Five Trends to Follow in Retail

    Despite the e-commerce boom, brick-and-mortar stores should still account for approximately 85 percent of U.S. retail sales in 2025. But that doesn't mean your company should stand still. Here, McKinsey & Company identifies five trends will most impact on the industry, from demographic changes to emerging retail business models.
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