Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase.
Campbell Soup Co., Camden, New Jersey. President and chief executive officer Denise Morrison has been elected as co-chair of the Consumer Goods Forum (CGF) board of directors.
Jarden Corporation, a global consumer products company, announces it will acquire Waddington Group, Inc., a leading manufacturer and marketer of premium disposable tableware, for approximately $1.35 billion.
Revenue and stock performance are key indicators of retailer health, but profit is king. Companies are in business to make money and the quickest way to compare retailers on an apples to apples basis is profit margin. See who joined lululemon, Nike and the Gap at the top of Apparel Magazine's annual look at the 50 most profitable apparel brands.
Starbucks, Walmart, CVS, Walgreens and Target, and more come together to create the nations largest employer-led coalition to hire 100,000 opportunity youth.
NutriFusion, a provider of natural nutrition and phytonutrient products for food manufacturers, announces an agreement with Amazing Grains, a Canadian cereal supplier. Incorporating NutriFusion's flagship product, GrandFusion will allow Amazing Grains to provide their nutrition enhanced products to food processors throughout North America adding natural nutrients to a wide variety of finished food products.
Walmart is hoping to improve product information available online, especially from social media sources, with its Product Content Collection System, which will facilitate the supplier sending their catalog directly to the company.
