Walmart is leading fast-moving consumer goods (FMCG) retailers in a big way when it comes to artificial intelligence readiness, according to a new report from IHL Research.
While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible.
Storm willl lead the company’s marketing function, including private label, retail marketing programs, e-commerce and digital experience, creative services, shopper insights, and loyalty.
Measuring digitally influenced sales remains an ongoing and increasingly difficult challenge, but it’s the piece of the commerce puzzle that can unlock tremendous growth. See Kraft Heinz's Andy McKeon tackle the topic at the upcoming CG Sales & Marketing Summit.
The Fresh Market is looking to get closer to its consumers, partnering with NielsenIQ to access consumer behavior insights from both in-store and online.