Mass Merchant

A total of 20 offerings across three new Nature Made product lines will be in market by year end. In addition, Pharmavite will introduce Voots, a recent brand acquisition.

A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.

Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.

Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers.

Gartners Supply Chain Top 25 list for 2012 includes eight pure play consumer goods companies. Some are perennial leaders, like P&G. Others climbed the ranks with impressive supply chain transformations. Unilever, for example, broke into the top 10 this year, and Kimberly-Clark made its debut at No. 25.

The supplier of kefir cultured dairy products is nearly tripling distribution in Target stores as well as adding new Lifeway products to Target's dairy cases.