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Manufacturer

  • Catching Up With Chris Miller, VP Marketing, LeapFrog Enterprises

    CGT Executive Editor Kara Romanow gets Miller's perspective on the challenges for manufacturers brought on by today's tenuous economy.
  • TaylorMade Better Equips its Sales Force

    Performing supply chain tasks like taking inventory and documenting orders is not necessarily the most productive use of a sales representative's time. So, sporting goods manufacturer TaylorMade set out to resolve this issue with a wireless network solution.
  • Annie's TPM Deployment Supports Growth in Organics

    As Annie's Homegrown grew in size and distribution, so grew its need to replace a "homegrown" spreadsheet-based solution that it used to manage trade promotions.
  • LeapFrog Brings School Books to Life

    LeapFrog School announces the Tag School Reading System, a handheld-based connected reading solution to help students develop early literacy skills and become fluent readers.
  • Tyson Foods Take a New Approach to TPM

    Lacking in consistency, while retailer demands and dollar spending were increasing, Tyson Foods was challenged to find a solution to build more effective trade promotions.
  • Hallmark Connects Military Families with New Cards

    This past Mother's Day, Hallmark Cards Inc. worked with military families to create a surprise for moms who are deployed overseas, with the gift of their children's voices through new recordable cards with music.
  • If the Price is Right: Inside Elmer's 2008 Price Increase

    Elmer's shares details of its highly-targeted 2008 price increase.
  • Tips for Dealing in the Event of a Recall

    In 2007, the Consumer Product Safety Commission recalled 447 products for safety concerns. In 2008, the incidence of recalls doesn't seem to be slowing down. A company's ability to react quickly and effectively in the unfortunate event of a recall has a profound impact on its ability to rebuild brand trust. So, CGT picked the brains of industry experts on everything from avoiding the primary causes of product recalls to preparing a company's supply chain to react if and when a recall hits.
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