The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.
With the company's successful financial restructuring and subsequent integration with JBS USA now largely complete, the timing seemed right for an executive transition.
This acquisition expands Sara Lees presence into the organic and natural meats segments, while also increasing Sara Lees coverage of fast growing retail channels, such as club stores and organic grocers.
