The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.
The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products.
The buyer, Brynwood Partners, targets companies operating in the following sectors: consumer products, light manufacturing with low capital intensity, and businesses services.
