The current economic downturn has hit retail and consumer products companies particularly hard, and closely managing margin in today's environment can be a matter of life or death. Read on to find out how Solo Cup Company streamlined the end-to-end product lifecycle to tackle these market pressures head on.
Kraft Foods Chairman and CEO Irene Rosenfeld candidly outlines the key drivers and benefits of the decision to launch two independent public companies before year-end 2012. Find out how each company will look and operate after the split.
The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.