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Manufacturer

  • Dove Markets to Men

    Elway and Flutie's "Journey to Comfort" video series showcases how they understand the importance of caring for themselves and others.
  • Tides Colorful Campaign

    Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.
  • Nestle Drives Better Demand

    For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.
  • You're Not Done Yet!

    CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Hungry Jack Taps Consumers for Recipes

    By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.
  • PepsiCo Leverages Category Management Tool

    Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform.
  • Kimberly-Clark Makes Sense of Demand

    When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends.
  • CooperVision Sharpens Visibility

    CooperVision products are sourced through very complex multi-level networks and, until recently, the company lacked a fully integrated view of global operations. It chose a solution to create a company-wide common supply chain platform.
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