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  • Georgia-Pacific Cuts Through Shelf Noise

    To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.
  • LeapFrog's New Tablet Leaps Off Shelves

    LeapFrog's new ultimate learning tablet for kids sells out in its first days of pre-sale.
  • Mondelez, Twitter Team for Marketing

    Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.
  • PepsiCo Recognized for Sustainability Efforts

    PepsiCo is named to 2013 Dow Jones Sustainability Index and releases its Corporate Sustainability Report and Global Reporting Initiative report.
  • Hillshire to Acquire Jerky Brand

    President and CEO Sean Connolly says the transaction provides an entry point into the attractive dried meat snacks category. In related news, Sally Grimes adds President, Hillshire Brands Gourmet Food Group to a long list of responsibilities.
  • Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers

    All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.
  • Hostess Enlists Accenture for Re-Launch

    Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.
  • Campbell's and GMCR Bring Soup to Keurig

    Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.
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