The new executive has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies.
A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.
Prior to joining Campbell, the candidate was President, Emerging Markets and a member of the Executive Board of Beiersdorf AG, one of the worlds leading personal care companies.
The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.