Skip to main content

Manufacturer

  • Mars Promotes Exec to VP of Sales

    In his new role the executive oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences.
  • Hershey, Winn-Dixie Reinvent Candy Aisle

    The new candy section, best described as a store within a store, has shown in testing that it can lift confection category sales for retailers by strong double digits.
  • Newell Rubbermaid Appoints Former P&G Exec

    A former Procter & Gamble executive joins the company as President, Home Solutions segment, and a Newell Rubbermaid veteran is appointed President, Tools segment.
  • Kellogg Stays On Trend with New Products

    Its latest new cereals reflect what many of today's consumers are seeking: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free.
  • Reyes Holdings Signs Distribution Agreement with Coca-Cola

    In April 2013, The Coca-Cola Company announced that it had signed Letters of Intent with five U.S. bottlers which committed to creating a stronger U.S. business model through the granting of new, expanded territories.
  • P&G Details Growth Strategies, Sheds Duracell Brand

    Following its prior announcement of plans to exit the Duracell business, P&G said it now plans to execute a split transaction, in which it will exchange a recapitalized Duracell Company for Berkshire Hathaways shares of P&G stock.
  • Energizer Gains An Analytics Advantage

    Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.
  • Marketing 101

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.
X
This ad will auto-close in 10 seconds