Manufacturer

Fetch shoppers can now earn even more rewards by purchasing household favorites like Air Wick, Finish, Resolve and Woolite.

Starbucks and Nestlé are extending their collaboration to bring new product innovations to several markets.

The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as provide valuable consumer insights.

Cary Devore has been appointed executive VP and COO of Utz, a new role for the company and one in a series of management changes.

NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.

CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted.

Jones Soda is bringing a new twist to its signature labels through the use of augmented reality.

Because of increased demand, it’s important brands understand what makes subscriptions attractive to consumers and how to deliver a superior experience.