OTC

The consumer goods industry saw a lot of market altering news in 2007.

Reckitt Benckiser Group plc and Adams Respiratory Therapeutics have entered into a definitive agreement under which Reckitt Benckiser will tender for the acquisition of Adams for $60 per share in cash ($2.3 billion).

Smart Balance, the makers of low fat, heart healthy buttery spreads and other foods, along with Alacer Corporation, a world leader in Vitamin C Technology; Kettle Foods, the maker of all natural, hand-cooked Kettle brand potato chips; and Quaker Maid Meats, a provider of frozen sandwich steaks and other frozen meat products, have set plans in motion to enhance their trade promotion management strategies this month.

Johnson & Johnson creates an entirely new product category.

Johnson & Johnson revitalizes trade promotion processes

Recognizing consumer goods companies for excellece in innovation, technology and business strategies.

The Estee Lauder Companies Inc. announce the appointment of Fabrizio Freda as president and chief operating officer, effective March 3, 2008.

The Roadmap to Business Excellence