Food

Last month, more than 120 high-level consumer goods executives convened in New York City for the inaugural Consumer Goods Sales & Marketing Summit a unique event launched in response to the convergence of sales and marketing and technology within leading consumer goods organizations.

Paramount Farms revamps its legacy system with RFID at the core

The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors."

Pavlov famously used dogs to illustrate his theory of operant conditioning, associating a ringing bell with a tasty treat so that his pooches eventually started drooling at the sound of a bell, even without a treat as a payoff.

The words "technology" and "new" are rarely far from one another in articles about supply chain technology.

Cheez-It Gets a New Twist

New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives.

Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy.