Ocean Spray Creates a Healthy Marketing PlanTo helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform. Pinnacle Buys Birds Eye for $1.3BThe combination creates a leader in both the frozen and shelf stable business segments. Tyson Names New Chief Executives Existing company executives will fill the roles of president and chief executive officer as well as chief operating officer. Campbell's Consumer Insights Prompt Web Site Overhaul Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos. Smart Balance to Develop Bestlife Branded Products The brand is a new venture between Smart Balance and Bob Greene, Oprah's personal trainer and creator of the Best Life healthy lifestyle program. ConAgra Partners with Yahoo! A new sponsorship will lead to new ways to more deeply engage with the company's consumers. Unilever Better Handles Enterprise Risk A new solution supports the establishment of a global commodities operating team charged with optimizing raw material procurement. GMCR Buys Canadian Coffee Company The addition of Timothy's Coffees of the World Inc. is expected to strengthen GMCR's leadership in specialty coffee throughout North America. Sara Lee Names Teague New CIO Sara Lee Corp. appoints Anne Teague to chief information officer, effective immediately. She will be based in Utrecht, The Netherlands. P&G Praises Top Performing Global Suppliers Companies are honored for consistently scoring the highestin broad based quantitative and qualitative evaluations by P&Gemployees throughout the supply chain. First Previous 284 285 286 287 288 Next Last
