The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.
After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.
Watch out Oprah. Move over Lady Gaga. The leading ladies of the consumer goods industry are taking over Forbes list of The World's 100 Most Powerful Women.