In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
Supply chain processes are now three decades old. They are maturing. The understanding of supply chain excellence is evolving. But, substantial progress on costs and inventory management has only happened in the high-tech and electronics industry.For everyone else, progress has stalled. Find out why the CPG and food industries are at a supply chain plateau.
The former Dean Foods executive has joined Atkins Nutritionals as president CEO with 25 years of experience at companies including Gillette, Coke and P&G.
The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."
Newly appointed President and CEO, Allen L. Shiver, notes that Flowers will remain focused on strengthening its number two position in the U.S. fresh baked foods market.