The Hain Celestial Group launches over 100 food, beverage, and personal care products with new flavors and product benefits to satisfy growing consumer groups.
Apollo and Metropoulos hope to have America's favorite snacks back on the shelf by this summer. They agreed to pay $410 million to purchase the brands, five bakeries and certain equipment.
Through each of its brands, Boulder Brands addresses specific dietary needs, including gluten-free (Udi's Gluten Free Foods and Glutino), plant-based (Earth Balance), heart health (Smart Balance) and weight management (Best Life).
In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.
The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."
Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
