General Mills announces that it has entered into exclusive negotiations with PAI Partners and Sodiaal to purchase interests in Yoplait S.A.S., and affiliated companies.
With annual sales of approximately $325 million, the acquisition accelerates Heinzs growth in Latin America and gives the company its first major business in Brazil.
Effective August 16, 2011, Richard K. Smucker will become the sole Chief Executive Officer of the company. Timothy P. Smucker will continue to serve the company as Chairman of the Board.
The latest trend data shows that fewer consumers are buying private label overall, but those that do are buying more of it. Here, Perception Research Services offers advice to both retailers and brand manufacturers on how to beat out the other for consumer loyalty.
