Beverages

Coca-Cola Beefs Up Pricing & Promotion Intelligence, RGM Capabilities
As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.
Early and Often: How Loverboy Is Customizing CX
Calling yourself a premium brand leaves zero wiggle room for sub-par customer experiences — and such is life for Loverboy, the growing better-for-you alcohol brand that prides itself on both its inputs and its ability to foster deep consumer connections.

Heineken Slashes Supply Chain Woes With Connected Brewery Ecosystem

The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility. Learn how Heineken’s global initiatives have transformed the company, and how to apply these informative insights to your own business.
PepsiCo Beverages North America Building ‘State-of-the-Art’ Manufacturing Facility

The project is part of PepsiCo’s 75-year investment in the Denver community and will hold three times the capacity of its current facility — PBNA’s largest U.S. plant yet. Learn more.
Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.
Debra Crew Named Diageo COO

Diageo has a new operations chief.
Top Consumer Goods Companies to Work For

LinkedIn recently launched its Top Companies: Industry Edition, highlighting the best places to grow careers across a series of industries, including consumer goods. Learn more.
The Mix: Mary Jones’ First Dance

Learn why Jones Soda is entering the complicated cannabis market and how Hormel’s first Planters innovation is going heavy on consumer insights.
Keurig Dr Pepper Expands RTD Portfolio With Atypique Addition

Keurig Dr Pepper intends to acquire the rights to Atypique, a non-alcoholic, ready-to-drink cocktail brand, from Station Agro-Biotech.
Kellogg Company Separating Into 3 Businesses

The No. 48 consumer goods company is spinning off its North American cereal and plant-based foods businesses to result in three independent public companies.

Coca-Cola Beefs Up Pricing & Promotion Intelligence, RGM Capabilities

Early and Often: How Loverboy Is Customizing CX

Heineken Slashes Supply Chain Woes With Connected Brewery Ecosystem

PepsiCo Beverages North America Building ‘State-of-the-Art’ Manufacturing Facility

Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program

Debra Crew Named Diageo COO

Top Consumer Goods Companies to Work For

The Mix: Mary Jones’ First Dance

Keurig Dr Pepper Expands RTD Portfolio With Atypique Addition

Kellogg Company Separating Into 3 Businesses