When it comes to the health of the consumer goods market, is the glass half full or half empty? According to the results of the 2010 Consumer Goods Registry, which ranks the top 100 public companies according to 2009 annual revenues, both viewpoints are correct.
This list transforms year after year thanks to a mass of mergers and acquisitions. This year, Anheuser-Busch InBev moves up into the No. 2 spot. Which other companies are establishing a stronghold in this staple market?
What recession? The majority of companies on this list reported revenue gains in 2009 as much as 49 percent in J.M. Smucker's case. After all, people have to eat!
With more than 17,000 new food products introduced to consumers annually, Philip Lempert, the "Supermarket Guru", says that 2010 "misses" include products from recognizable brands such as Starbuck's, Wrigley's, Minute Maid and Sun Tropics. Find out which companies had hits this year and which companies missed the mark.
Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.
