A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.
The services will support Carlsbergs future growth through the introduction of common business processes and an enhanced ability to share best practices across its European operations.
Solutions helped both companies translate understanding of consumer behavior and preferences into more effective and efficient marketing, supply chain and retail channel collaboration capabilities.
Doritos and Pepsi MAX reveal the 10 consumer-created commercials vying for a $5 million payout, an advertising contract and air time during Super Bowl XLV.
When it comes to the health of the consumer goods market, is the glass half full or half empty? According to the results of the 2010 Consumer Goods Registry, which ranks the top 100 public companies according to 2009 annual revenues, both viewpoints are correct.
