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Beverages

  • Coca-Cola, Ford, Heinz, Nike, P&G Form New Collaborative

    These five global companies form the Plant PET Technology Collaborative (PTC), a strategic working group focused on accelerating the development and use of 100% plant-based PET materials and fiber in their products.
  • Starbucks to Sell K-Cups

    Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.
  • Molson Coors Receives Approval for StarBev Acquisition

    Molson Coors Brewing Company will pay $3.5 billion to acquire StarBev, giving the Canadian-American beer maker a new base in Europe and adding more than 20 brands to its portfolio.
  • Kraft Attributes Business Growth to Innovation

    New products generated 10.5 percent of net revenue in 2011, up from 7.4 percent in 2009. And as Kraft Foods plans to divide into two independent public companies, the company's R&D team has a robust development pipeline that's already delivered more than 70 new products in the past year.
  • Amstel Light Savors Complexity

    Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.
  • Lifeway Pilots Kiosks

    The Chicago-based company is evaluating the concept with an eye toward possible expansion.
  • Diageo Appoints New President in Canada

    A 19-year Diageo veteran will succeed current President and CEO Debra Kelly-Ennis, who has decided to leave the company.
  • Americans Name Top Food Brands in 2012

    A new study recently polled more than 38,500 American consumers about more than 1,500 lifestyle, product and service brands to reveal which brands Americans are likely to reach for when they are hungry. Find out why Chobani, Lays and Oreo were deemed Brands of the Year in their respective categories.
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