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Alcohol

  • Mike's Hard Innovations Enter New Categories

    Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors.

  • A-B InBev, DOJ Finalize Modelo Deal

    These include an all-cash tender offer of USD 9.15 per share by AB InBev for all the outstanding Grupo Modelo shares it does not already own and, upon completion of the tender offer, the sale of Grupo Modelo's Piedras Negras brewery and stake in Crown to Constellation.

  • A-B InBev, DOJ Near Agreement Over Modelo Deal

    The Department of Justice filed a civil antitrust lawsuit in January challenging the proposed acquisition, saying that the $20.1 billion transaction would substantially lessen competition in the market for beer in the United States.

  • Carlsberg Uses Social Media Marketing Platform

    Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.

  • SVEDKA Vodka Expands Portfolio

    SVEDKA Orange Cream Pop and Strawberry Colada are the latest flavors to join SVEDKA's flavor portfolio.

  • Heineken Launches App Contest

    The Heineken Champions mobile and Facebook app were developed by Cultur8.

  • SABMiller Places Winning Bid for Chinese Brewery

    A joint venture between SABMiller and China Resources Enterprise outbid the competition and will now acquire Kingway Brewery Holdings Limited's brewer business for $864 million.

  • Brown-Forman Utilizes E-Invoicing in Latin America

    This international expansion strategy places a greater demand on the information technology team within Brown-Forman by requiring its SAP systems to comply with the constantly changing financial legislation around the world.
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