MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.
Anheuser-Busch plans to invest in Blue Point Brewing Co., to grow its operational capabilities and enhance the consumer experience over the next few years.
The global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's portfolio from starting his career in marketing and innovation roles at Unilever.
Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.
The combination is a natural next step given the successful long-term partnership between AB InBev and Grupo Modelo, which started more than 20 years ago.
