Enterprise: In Through the Out Door P&G turns to IBM outsourcing to focus on its core businesses. Between the Lines -- March 2004Making sense of POS data, private label competition and other industry-facing issues Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. SMB Market: Switching Gears Cannondale steers toward improved forecasts and customer service. Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands Supply Chain: Under One Roof VF Corp. nears its goal of creating a unified supply chain management infrastructure. Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Collaboration: Opening the Lines of Communication Acosta embarks on a massive CRM project to bolster partner relationships Double Vision International Multifoods integrates concurrent enterprise solutions First Previous 845 846 847 848 849 Next Last
