Manufacturer

Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.

Sorrento breaks down silos to build one view of trade spend

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

Kara Romanow sits down with Rick Brindle, customer vice president of e-sales & industry relations for Kraft Foods.

Sunny D shines with efficient trade plans post P&G spin off

Pepsico finds top-line value in a sophisticated data mining.

Hormel foods implements systematic approach to trade promotion management