Manufacturer

Unilever names its long-standing partner SAP as the global premium IT solution provider to enable and support Unilever's global business transformation strategy.

General Mills and Curves partner to launch a weight management brand and four new products under the Curves name.

Crocs Inc. enters into a licensing agreement with Marvel Entertainment Inc. to produce Crocs footwear and Jibbitz charms featuring characters ripped from the pages of Marvel's comic books, including Captain America, The Fantastic Four, The Incredible Hulk, Spider-Man and The X-Men.

The Board of Directors of The Procter & Gamble Company (P&G) announce some business unit realignments and associated changes to its executive management structure effective July 1, 2007.

Mars Incorporated plans to unify its regional corporate brands under the single corporate brand name, Mars.

In yet another acquisition move, Oracle makes a definitive agreement to buy Agile Software Corporation, a provider of product lifecycle management solutions (PLM), through a cash merger for $8.10 per share, or approximately $495 million.

The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

Earlier this week, Kraft Foods Inc. showcased more than 70 new foods and beverages in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention in Chicago.