Manufacturer

Hasbro Inc. announces that Alfred J. Verrecchia will step down as CEO and be replaced by Chief Operating Officer Brian Goldner, effective May 22.

On February 12, 2008, the Nautica brand announced the launch of its e-commerce site, Nautica.com, which sells direct to consumers in the United States over the Internet.

Nike Inc. names Peter Hudson as vice president of footwear design, responsible for inspiring, directing and developing Global Footwear Design for the Nike brand.

Jones Apparel Group Inc. announces that Wal-Mart will begin carrying the l.e.i. brand for juniors, junior plus and girls in summer 2008 for Back-to- School at Wal-Mart stores nationwide.

HP uses Demandware's On Demand E-commerce platform to help merchandise and market digital entertainment content. Demandware will facilitate e-commerce transactions to help HP's Digital Content Services business capitalize on the demand for high-quality movies, TV shows, games and music.

In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch.

Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries.

Easy Gardener Products Inc., a marketer and producer of gardening products, selects Kenosia Corporation's DataAlchemy software solution to help analyze its wealth of commercial data, including retail-specific, point-of-sale data.