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Manufacturer

  • In the Event of a Recall

    Recalls can be dangerous for the consumer, but they are also downright detrimental to the consumer goods companies involved as consumers abandon a recalled brand for another in the interim, or worse, for life. CGT asks analysts from AMR Research, Hitachi Consulting and IBM to identify the primary causes of product recalls and how your company can monitor external production operations to thwart those causes.
  • Sunny Garga of IRI on Automated Analytics

    Sunny Garga, president, Business and Consumer Insights Information Resources Inc. shares his perspective on the current state of analytics as well as future trends.
  • PepsiCo Builds Through Its Products

    Whether it's helping people or helping the planet, PepsiCo is using its marketing ability to do both.
  • Pilgrim's Pride Reduces Production

    Record-high feeding costs forces Pilgrim's Pride to continue weekly processing reduction of chicken, following previously announced closing of plant.
  • Oracle and IBM Expand Partnership

    IBM joins the Oracle Accelerate program and delivers industry solutions to midsize companies.
  • Elmer's Drives Recycling Initiative

    Throughout the school year, teachers and students will collect empty glue bottles and glue sticks nationwide for the Elmer's Glue Crew recycling program.
  • Frito-Lay Launches Low Sodium Chips

    Frito-Lay answers the number one consumer request by creating Pinch of Salt, a line of snack chips with 30 percent to 50 percent less sodium.
  • Kraft Foods and Six Flags Form Marketing Partnership

    Featured Kraft Foods brands, including Nabisco 100 Calorie Packs, CornNuts and Lunchables, will be served at Six Flags theme parks after finalizing an alliance.
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