Manufacturer

Using simple spreadsheets, Brown-Forman found it nearly impossible to manage the vast amount of information that consumers now expect and demand. Director of Product Development and Innovation, Jimmy Bookstore, reveals how Brown-Forman was able to implement a PLM solution for its innovation transformation.

Buddig has already gone live with Kroger and will continue the roll-out of Datalliance VMI with other key retail partners.

Campbell's new business strategy will focus on expansion of the company's category platforms in its three core categories of simple meals, baked snacks and healthy beverages.

Nestl marked another milestone in its commitment to environmental sustainability by achieving zero waste to landfill at its Kit Kat and Aero confectionery factory in the United Kingdom.

New and existing locations, totaling about 500 stores, will provide access to fresh and healthy food in more than 700 food deserts and will serve approximately 1.3 million people living in these areas.

The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.

In 2010, a breakthrough new report proved that downstream data is a key initiative for consumer goods companies and retailers alike. This year, CGT is polling both trading partners again to determine how much headway has been made in data sharing strategies.