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  • Deckers Outdoor Grows Online Conversions

    Deckers recognized an immediate increase in customer engagement upon switching to Demandware, including a 14 percent increase in conversion on UGGAustralia.com in the first week.

  • 7 New Products Deemed Game Changing in 2012

    The Good Housekeeping Research Institute deemed that these seven products were game-changers amongst a pool of more than 1,500 new products. Plus, Good Housekeeping readers voted for one Hall of Fame winner, a product that consumers can't seem to live without.

  • Former Diageo Exec Joins Heinz as CPO

    The former Diageo head of global procurement, John Dickson, is to become chief procurement officer at H.J. Heinz.

  • 10 Predictions for Brand-Oriented Manufacturers

    What will 2012 hold for Brand-Oriented Value Chain manufacturing supply chain organizations? How about intelligent innovation, Big Data dilemmas and social business, to name a few? Find out what other expectations IDC Manufacturing Insights has for consumer goods manufacturers in areas like supply chain, PLM, operations technology, IT, and more.

  • P&G to Cut 1,600 Jobs, Banks on Digital Marketing for ROI

    Facing flat market shares and growing pressure to cut costs, the company is banking on digital marketing to help contain media spending long-term.

  • 2012 Readers' Choice: Consulting

    The Top 10 providers of strategic and tactical consulting services to the consumer goods industries.

  • Starbucks Grows in China

    The company continues its growth momentum in fiscal 2012 to achieve its goal to serve customers through 1,500 stores in Mainland China by 2015.

  • Private Label: Collaborate, Not Confront

    Can CPG manufacturers and retailers with private-label ranges collaborate in their efforts to attract the same consumer? Counterintuitive though that proposition may appear, the real question is can they afford not to?
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