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Manufacturer

  • 10 Predictions for Brand-Oriented Manufacturers

    What will 2012 hold for Brand-Oriented Value Chain manufacturing supply chain organizations? How about intelligent innovation, Big Data dilemmas and social business, to name a few? Find out what other expectations IDC Manufacturing Insights has for consumer goods manufacturers in areas like supply chain, PLM, operations technology, IT, and more.

  • P&G to Cut 1,600 Jobs, Banks on Digital Marketing for ROI

    Facing flat market shares and growing pressure to cut costs, the company is banking on digital marketing to help contain media spending long-term.

  • 2012 Readers' Choice: Consulting

    The Top 10 providers of strategic and tactical consulting services to the consumer goods industries.

  • Starbucks Grows in China

    The company continues its growth momentum in fiscal 2012 to achieve its goal to serve customers through 1,500 stores in Mainland China by 2015.

  • Private Label: Collaborate, Not Confront

    Can CPG manufacturers and retailers with private-label ranges collaborate in their efforts to attract the same consumer? Counterintuitive though that proposition may appear, the real question is can they afford not to?

  • Driscoll's Builds Stronger Brand Equity

    Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.

  • Philips Sells Senseo Coffee Brand to Sara Lee

    The partnership is expected to increase breakthrough innovation and expand the geographic footprint for SENSEO.

  • 2012 Readers' Choice: Outsourcing

    The Top 10 providers of business outsourcing services to the consumer goods industry.
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