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  • AXE Makes Scent for Her

    The decision to launch them together was inspired by the more than two million fans on Facebook in the United States alone, about a quarter of whom are female.

  • Luxottica Sees Greater Operational Excellence

    Luxottica's objective was to improve the efficiency of the quality control process to lower costs. The only question was how could it meet this challenge while keeping pace with increasing demand?

  • 10 Retailers Win Customers' Choice Awards

    According to a poll of 9,374 shoppers, Amazon.com is tops when it comes to customer service among U.S. retailers. But all 10 retailers on this list found effective ways to win over shoppers not only with low prices, but with value-added features such as unique mobile applications, free shipping and unforgettable in-store experiences.

  • PepsiCo, Ocean Spray Form Strategic Alliance

    The Latin America alliance between PepsiCo and Ocean Spray includes key countries in the Caribbean, Central America and South America and has a term of 20 years.

  • Kraft Positions Company for Successful Spinoff

    Key decisions include realigning the U.S. Sales organization, consolidating U.S. management centers and streamlining the corporate and business unit organizations.

  • Seventh Generation Gains Greater Consumer Insights

    Seventh Generation was able to identify store clusters that would be priorities for their products, using a solution from LumiData.

  • Nestle Celebrates 100 Years in India

    Nestls first sales agents in India began work in Chennai and Kolkata in 1912. Today, the company directly employs 6,000 people in India and more than half a million indirectly.

  • Schwan's Continues with Predictive Trade Analytics

    Schwan's Consumer Brands North America, Inc. renews its subscription to a predictive trade analytics app on the DemandTec network.

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