Manufacturer

GS1 US and GS1 Germany Announce Joint Venture
The venture of 1SYNC and SA2 Worldsync together provide product data synchronization services and solutions to more than 15,000 businesses, directly or indirectly, in more than 40 countries.
Popcorn, Indiana Achieves Forecast Accuracy Success
After adopting a new TPM solution, Popcorn, Indiana, LLC, has been able to reduce its deduction balance by more than 50 percent, and improve forecast accuracy.

OREO Enters 100th Year Crossing the $2B Mark

In the first quarter of 2012 OREO grew double digits in North America and nearly 40 percent in Europe and Developing Markets.
Kraft Brand Launches its Largest Ad Campaign

The Oscar Mayer brand is rolling out one of the largest advertising campaigns in the brand's history to support the launch of Oscar Mayer Selects.
Oldcastle Improves Supply Chain Visibility

Comprehensive analytics from Vision Chain are expected to provide Oldcastle with sales and supply chain visibility for actionable insights.
L'Oreal USA Celebrates Women in Digital

The new initiative aims to increase diversity in digital marketing to develop technology for women, by women.
Data, Data, Everywhere

Manufacturers accumulate lots of data from their supply chains. Were not suggesting that they need to use all this data right away; but many are using very little of it to improve their forecasts. By taking some small first steps with their data, manufacturers can make some giant leaps in their forecasting.
Former Clorox EVP, CFO Joins Energizer Board

Daniel J. Heinrich brings to Energizer more than 34 years of experience in consumer products and financial management.
Anheuser-Busch Boosts Production of Bud Light Platinum

Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.
Pepsi Launches First Global Campaign, Maximizes Digital Platforms

Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives.

GS1 US and GS1 Germany Announce Joint Venture

Popcorn, Indiana Achieves Forecast Accuracy Success

OREO Enters 100th Year Crossing the $2B Mark

Kraft Brand Launches its Largest Ad Campaign

Oldcastle Improves Supply Chain Visibility

L'Oreal USA Celebrates Women in Digital

Data, Data, Everywhere

Former Clorox EVP, CFO Joins Energizer Board

Anheuser-Busch Boosts Production of Bud Light Platinum

Pepsi Launches First Global Campaign, Maximizes Digital Platforms