Manufacturer

The new line from The Yankee Candle Company, Inc. aims to offer a custom blending ritual experience to relax and unwind.

PepsiCo is named to 2013 Dow Jones Sustainability Index and releases its Corporate Sustainability Report and Global Reporting Initiative report.

Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.

President and CEO Sean Connolly says the transaction provides an entry point into the attractive dried meat snacks category. In related news, Sally Grimes adds President, Hillshire Brands Gourmet Food Group to a long list of responsibilities.

Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.

All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.

Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.

The supply chain initiatives are expected to deliver $3 billion in gross productivity savings and $1 billion in incremental cash over the next three years.