Manufacturer

The Supermarket Guru predicts that social shopping, healthy snacking and millennials will shape consumer trends in the New Year. Find out what other dramatic food changes will stem from ever-changing consumers and their relationships with merchants, brands and food.

The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.

Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets.

As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.

The agreement will make the Swisse Wellness range of vitamins and supplements available in Europe, Asia and Latin America over the next few years.

Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.

In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.