Manufacturer

Effective January 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will better suit the unique needs of the North America market.

The new products stretch across Kellogg Company's U.S. portfolio, including cereal, snacks and frozen foods, and will deliver the taste and nutrition consumers are seeking, while providing options that meet their increasingly hectic lifestyles.

The candidate will be responsible for establishing the strategic direction for Campbells advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbells business strategies.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

CGT's exciting awards season came to a close this Fall. Let us introduce you to the finalists and winners in six award categories, including our very first CIO of the Year.

The Yankee Candle Company, Inc. launches a new limited time holiday collection Snow Globes, featuring three new fragrances.

The new campaign focuses on the brand's iconic, yet evolving image and continued partnership with stylist and fashion icon, Rachel Zoe.

We have heard the argument by some consumer goods manufacturers that direct-to-consumer e-commerce will upset their retailer. This is changing. The Apparel & Footwear sector moved beyond this argument, and other sectors are soon to change the dynamic as well. Whether they open their own stores, follow China's model of a store-within-a-store, sell via Amazon or direct-to-consumer via web sites, change is upon us.