Manufacturer

Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Dove and Twitter launch a new tech tool to analyze tweets.

American Apparel will offer one-hour delivery.

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

Vodka brand GREY GOOSE will launch a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue in May 2016.

From pretzels to cookies, Snyder's-Lance, Inc. is debuting new snack products across several brands.

Jelly Belly selects a customizable and scalable e-commerce solution from Mozu that would keep up with the growing company.