Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.
Many of the Consumer Packaged Goods (CPG) industrys most well-known and respected companies gathered at the 11th annual Datalliance Forum including more than 50 CPG attendees representing 25 leading CPG manufacturers.
Gartner, Inc. has released its annual Supply Chain Top 25, identifying supply chain leaders and highlighting their best practices, and Unilever topped the ranking for the first time.