CPG

Its no secret that the growing power of retailers and the rise of private labels are two major factors that continue to transform the consumer goods industry.

How to cash in on significant rewards gleaned from POS data insight

To achieve significant inventory reduction goals and improve supply chain performance, Unilever taps SmartOps Multistage Inventory Planning & Optimization (MIPO) solution in North America.

With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results.

Service-oriented architectures and other capabilities are creating a flexible e-commerce environment

Many of the 137 companies that sought to meet RFID mandates started small in 2004, allocating much lower budgets to the effort than the $2 million to $3 million some analysts had predicted.

Understanding the ins and outs of the current Marketing Resource Management landscape

Demand forecasting technology boosts competitive edge