CPG

The initiative is expected to bring innovative, new products to market, designed to meet the consumer's changing needs.

America selected five favorite 'wRAP' videos in a contest to launch Lea & Perrins Thick Classic Worcestershire sauce.

When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition.

Pampers launches a 12-part Web series called "A Parent Is Born" to chronicle one couple's emotional journey through pregnancy.

Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.

Building on the success of its Select Harvest line of soups, Campbell's adds five Mediterranean-inspired soups to its portfolio.

In the CG industry, 35 percent of IT budgets are dedicated to new projects. Find out which CG companies were recently honored as the most innovative users of IT in 2009.

Sara Lee Deli launches a humorous social media campaign designed to connect with and help moms through typical, everyday dramas they face at home.