CPG

In a time of economic uncertainty, it is crucial to prioritize IT and business investments even as budgets continue to tighten. Read more to get the CIO perspective on IT spending for 2009/2010.

Acosta Sales and Marketing Company acquires selected assets from TrueDemand Software.

Green Mountain Coffee Roasters confirms approximately $290 million offer for Diedrich Coffee, after Peet's Coffee enhanced offer earlier this week.

For years, enterprises have deployed mobile applications to improve productivity among mobile workers in sales, delivery, field services and other functional areas. Here, mobility leaders -- AT&T and Spring Wireless -- share the impact of mobility in real time enterprises.

Sunny Delight implements Datalliance VMI service expected to lead to more efficiency overall and lower total cost.

What will be the breakthrough new products of next year? Experts reveal seven predictions for the global consumer packaged goods market in 2010, saying next year's new products will recreate the familiar.

To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.

In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities.