With what it calls "One Hershey,'" the company centralizes global brand marketing, creating streamlined processes under a single integrated structure for brand growth, category management and consumer insights.
Company leadership shared how it is using AI in a variety of ways, leaning on data clean rooms, digital twins and intelligent promotions to get products in front of consumers, no matter where they shop.
Through statements shared during recent conferences, Coca-Cola leadership made clear that a key priority moving forward is to operate more as a network rather than a functional hierarchical organization.
